Video: What is the Thought Leadership Index?

How a proprietary index helps measure ROI for thought leadership.

Thought leadership has been on the lips of leaders—and marketers—for years. Brands and associations use content to demonstrate authority in their fields and earn the trust of their readers, customers and members.

But the big question is: How do you measure it? That's what Imagination's Thought Leadership Index™ is for. It's an annual benchmark measurement, assessment and analysis of thought leadership programs. Learn more about it in the video below, and find out why it recently earned the Connective Innovation Award and People's Choice Award at the Connective Executive Summit.

published: May 24, 2019