UI and UX often look and act differently in content marketing than in other experience design fields.
BY Kim Caviness
UI—and its cousin UX—often look and act differently in content marketing than in other experience design fields.
Think about the user interface and user experience skills required to help persuade a user to first listen to a brand’s podcast, then read two more articles and then sign up for information about a brand’s services. Multi-touch-point engagement is the win.