That is the question. But it’s just one you should be asking about the exchange of content for user information. Here are four more to get you started.
BY Chris Blose
You’re scrolling through LinkedIn or slogging through your email inbox when something catches your eye—a headline or call to action you can’t resist.
You click. You land on a page and see the beginnings of the promised content, but a virtual gate blocks your way: the form. You now have a choice. Is that piece of content hiding behind the gate worth a little extra effort and, more important, a little slice of who you are?