The audience for podcasts is bigger than you expect. So is the need for upfront planning.
BY Chris Blose
Raise your hand if you’ve listened to a podcast in the past month.
I can’t see you, readers, but I bet there are a lot of hands in the air right now. According to research from Pew, nearly a quarter of Americans have listened to a podcast in the past month. That’s up from 9 percent in 2008.