It Takes Imagination Episode 5: What content marketers can learn from social journalism

There’s a lot to borrow from the way modern journalists use social to find stories and sources, share details and distribute content, and interact with audiences.

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HOST: Chris Blose (Imagination)
FEATURING: Anthony Adornato (Ithaca College), Shad Kunkle (Second City)

Think about how you use social media—not just personally, but professionally. Is it built into the core of your communications, or is it an afterthought that comes after content planning? Do you have editorial pros working on it, or are you farming it out to the interns on your team? Do you just lurk, or do you participate? Is paid an active strategy or a pipe dream for you?

Put it another way: Are you watching what the best social journalists, media outlets and content marketers do and taking notes? Because there’s a lot to learn from how modern content creators use social to find stories and sources, share details and distribute content, and interact with audiences. That's what we explore on this episode of It Takes Imagination.

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published: June 19, 2018

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