Maybe it’s not as shiny and sexy as social. Perhaps it’s not as new as the latest paid distribution strategy. But guess what: Email still matters, especially when you do it right.
Doing it right means understanding the key concepts: Personalization. Frequency. Writing that killer subject line. Nailing the right balance of art and text. And, ultimately, sending your readers to pieces of content that are worth their time. Put it all together, and you can make the web’s workhorse work for you.