Imagination Publishing, a Content Marketing Agency

What We Do

For brands, for audiences, for growth. We develop strategic content that supports brands’ business objectives through audience-first competitive intelligence, activation planning and performance analysis.

Content Strategy

Build a plan that turns business objectives into a strategic content roadmap.

Content Creation

Change minds and inspire action with great content that resonates with your audience.

Content Distribution

Connect with audiences when it matters most with sophisticated channel activation tactics.

Content Performance

Make confident decisions with actionable insights into visibility, engagement and authority.

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Leading brands trust us

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laptop screen and mobile phone showcasing the Staples Worklife content hub

Building Relationships With Small to Midsize Businesses

This magazine-driven thought leadership content program helped change the perception among customers and prospects for this B2B brand.

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Consumer-Education Content Program Fosters Financial Literacy

The onUp Challenge fosters financial literacy through engaging multimedia content, gamification and email communications.

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Our Content Experts

People are the heart of what we do and who we are. Imagineers bring subject matter expertise to every challenge with passion and tenacity.

Barbara Clark

Executive Editor

"Every piece of content is an opportunity to earn people’s trust."

Lisa Chatroop

Sr. Content Director

"Great content can humanize your brand, build an emotional connection with your audience and convert customers into advocates."

Lauren Nopar

Account Manager

"Project management helps turn great ideas into actionable plans."

Elizabeth Cotner Glennon

Senior Content Manager

"A strong story lies at the heart of every successful content marketing campaign."

Laura Marzec

Sr. Manager, Content Strategy

"Telling a good story isn’t enough. You also need your audience to feel something."

Allison Merten

Art Director

"Design is more than making things pretty; it’s really fun problem solving."

Kim Stotlar

Senior Account Manager

"Exceed expectations."

David Brummer

Sr. Content Director

"You have to dig deep for compelling details and the proper context. It’s the only way to deliver content that matters."

Anna Augustynska

Staff Accountant

"Double and triple check your work… and then check it again!"

Matthew Wright

Senior Content Director

"Factor distribution into the equation. We can make the most amazing content — but it won’t matter if it’s not reaching your target audience."

Marko Batulan

Production Artist

"When you pay attention to detail, the big picture will take care of itself."

Nancy Roy

Senior Art Director

"In order to find the most creative solution, start by listening. The best designs come from a solid understanding of the task at hand."

Hannah LaBelle

Senior Content Producer

"Don’t just read the transcript — listen to the audio. What looks best on paper might not sound the best to your listeners."

Insights

Read the latest thinking and opinions from our content experts across strategy, creation, distribution and performance.

Night time landscape showing a snowing mountain and a road with car lights on it

The B2B Buyer Journey: Give Prospects the Content They Need at Every Stage

This is how to create content that serves your audience from pain point to purchase.

February 28, 2023

6 minutes

People in a business meeting planning their marketing strategy

Ask These 7 Questions to Improve Your Content Marketing Ideas

No idea arrives fully formed. These questions can help you get it ready for showtime.

February 6, 2023

2 minutes

Hub supereme: Why the content hub is a content marketing powerhouse

Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]

January 25, 2023

5 minutes

The 9 benefits of content hubs for your brand

If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]

January 18, 2023