The B2B Buyer Journey: Give Prospects the Content They Need at Every Stage
This is how to create content that serves your audience from pain point to purchase.
Other Services
Content Creation
Become essential to your audience
A content strategy begins with truly understanding your audience’s needs, motivations and pain points. They must be at the center of every decision, guiding all program development and execution decisions.
Inputs
- Goals
- Audience personas
- Performance analytics
- Distribution plan overview
- Content inventory
- Discoverability & SEO analysis
- Competitive landscape
Outputs
- Content framework & editorial calendar
- Keyword cluster matrix
- Campaign plan
- Social playbook
- Email campaign plan
- User experience ecosystem
- Optimization/consolidation plan
- Measurement plan
Use content to drive business success
We create content strategies that are relentlessly aligned to business goals and objectives. Considering the purpose of every piece, we deliver leads to a cohesive, streamlined content program seamlessly aligned to your marketing pillars.
Build a surround-sound experience
Simply creating content isn’t enough — you have to create content that matters. Doing it right means starting with the end goal. That goal guides a holistic strategic ecosystem that delivers game-changing content to your intended audience at the moment they need it.
Integrate across worlds
Successful content works best when integrated across all marketing efforts. Our strategic planning process considers how content marketing can enhance all of your marketing touchpoints, creating a clear roadmap for use across your organization.
Services
Landscape audits and competitive research
Business marketing goals and objectives assessment
Content audits and content refreshes
Persona development and journey mapping
Distribution plan development
Program and project management
Marketing integration
Keyword Cluster Matrices
Centralizing keyword research into a repository and organizing data into clusters guide strategic content pillar development.
User Journey Maps
Visualizing the audience’s journey from moment of inspiration to conversion enables intentional decision-making to guide next steps.
Insights
Ask These 7 Questions to Improve Your Content Marketing Ideas
No idea arrives fully formed. These questions can help you get it ready for showtime.
Hub supereme: Why the content hub is a content marketing powerhouse
Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]
The 9 benefits of content hubs for your brand
If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]
Looking to kick-start your content strategy?
Let our team uncover audience-first solutions that meet your goals and objectives.
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