Harness the power of analytics
Content marketing is only successful if you can prove its value. To do so, you need to measure content’s strengths: visibility, engagement and authority. This content success engine framework makes it easy to identify opportunities.
Test & learn
Accelerate your content program with A/B testing. By reviewing patterns, significant data variations and audience behaviors, we uncover insights and optimization opportunities.
Reports & dashboards
Reviewing data analysis, insights and recommendations on a monthly basis is the best way to continually improve an ongoing program. Real-time dashboards empower your team to take the pulse of performance. With a comprehensive performance analytics approach, we review:
- Campaign efficiency
- Channel performance
- Audience segments
- Audience engagement
- Content and creative performance
- Native advertising campaign transparency and accountability
- On-site user behavior
- KPI trends over time
- Experiment results
- Overall program analysis
Content Performance Score™
With our proprietary measurement methodology, we can help you identify optimization and distribution opportunities with the lowest investment and highest impact to promote long-term program growth.