If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]
Harness the power of analytics
Content marketing is only successful if you can prove its value. To do so, you need to measure content’s strengths: visibility, engagement and authority. This content success engine framework makes it easy to identify opportunities.
Test & learn
Accelerate your content program with A/B testing. By reviewing patterns, significant data variations and audience behaviors, we uncover insights and optimization opportunities.
Reports & dashboards
Reviewing data analysis, insights and recommendations on a monthly basis is the best way to continually improve an ongoing program. Real-time dashboards empower your team to take the pulse of performance. With a comprehensive performance analytics approach, we review:
- Campaign efficiency
- Channel performance
- Audience segments
- Audience engagement
- Content and creative performance
- Native advertising campaign transparency and accountability
- On-site user behavior
- KPI trends over time
- Experiment results
- Overall program analysis
Thought Leadership Index™
Our proprietary, data-driven benchmarking tool is the first of its kind to provide clear, actionable insights into whether your thought leadership content is resonating with your intended audience and how it stacks up against the competition.
Content Performance Score™
With our proprietary measurement methodology, we can help you identify optimization and distribution opportunities with the lowest investment and highest impact to promote long-term program growth.
Award-Winning Omnichannel Approach Drives Sales Leads
TD Ameritrade Institutional (TDAI) sought to drive organic search traffic, establish deeper engagement with prospects and clients, cement its thought leadership and eventually drive sales leads in this niche space — financial advisers and those who aspire to be one.
Search engines are constantly coming up with new ways to serve information up to users.
Digital analytics provides baseline insights into user behavior, audience growth and other metrics, but content marketing KPIs help measure content success in line with overall goals.
Adding poetry to your work will help you build deeper insights, support flexibility within logical reasoning and craft more elegant, well-written reports.