2023 Excel Finalists

Welcome to our Excel Awards Finalist page. Since 2018, Imagination (now part of The Mx Group) has won 32 Excel Awards for content marketing excellence. This year, we have three award-winning entries:

Promotional Content: Social Media
Magazines: Design Excellence (circulation 10,001 – 20,000)
Magazines: Design Excellence (circulation 20,001 – 50,000)

Please explore our work and reach out to us (jmeyers@themxgroup.com) if you’d like to discuss how we might be able to help your organization with a content marketing opportunity.

Project Management Institute (PMI)
Category – Promotional Content: Social Media

Gold Award Winner

It’s tough to execute stop-the-scroll creativity while staying aligned to a brand’s strategic goals—especially in the social sphere. For the Project Management Institute, that sweet spot is social storytelling. Forget the usual quippy one-line captions that just click out to other content. We offer in-depth stories and meaningful takeaways to consume on channel—in the moment.

And because PMI’s community is truly a global village, we created custom social content for 8 regions in 5 languages—highlighting the people and projects making an impact in those geographies.

Check out this highlight reel with some of the social storytelling posts we created for PMI in 2022.

National Association of Convenience Stores (NACS)
Category – Magazines: Design Excellence (circulation 10,001 – 20,000)

Silver Award Winner

NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, serves as a trusted advisor to over 1,300 retailer and 1,600 supplier members from more than 50 countries. NACS Magazine serves the convenience and fuel retailing industry by sharing ideas and insight with its members.

NACS strives to make sure members feel equipped, included, and empowered. NACS Magazine helps support this effort by presenting content through easily accessible, vibrant, and eye-catching design.

March 2022

April 2022

May 2022

American Optometric Association (AOA)
Category – Magazines: Design Excellence (circulation 20,001 – 50,000)

Silver Award Winner

AOA Focus, the flagship publication for members of the American Optometric Association, delivers the latest news in eye care advances, health care reform, legislative and regulatory updates, and practice management. It offers in-depth analysis and personal insights from AOA members on a national, state and local level. The expert approach of AOA Focus makes it the trusted source for optometrists who are invested in their patients’ health and in the future of their profession.

The overall design of AOA Focus supports the AOA’s message by presenting the articles that matter to its members in a bold and impactful, yet professional, humanistic and approachable manner, thereby making the technical content easily digestible and visually appealing for its members across multiple generations.

May/June 2022

July/August 2022

September/October 2022

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