Beth Gaston

Senior Content Director

“Teaching a good writer about an esoteric subject is more rewarding than teaching a subject matter expert how to write.”

Beth works with the creative teams at Imagination to ensure content being produced for financial services clients is on brand, on time, and laddering up to client objectives.

Beth Gaston’s Insights

Elderly woman holding a tablet talking to her doctor, telehealth meeting

Marketing Lessons From the Front Lines

The pandemic changed everything — not just in health care. Consumers have changed how they shop, how they buy and what they value. Companies and industries around the world are subsequently scrambling to shift how they operate, how they communicate and how they sell. As we move through rapid digital transformation and integrate shifting consumer […]

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