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We sat down with Mike Plante, Amica marketing officer, to discuss why content marketing aligns so tightly with Amica’s brand goals—and explore the lessons he’s learned along the way.
Implementing a financial storytelling process isn’t easy, but following these five steps can help form a foundation for content marketing success.
Disconnected internal teams often can lead to disconnected client relationships. This is an issue many financial organizations face today. Fortunately, it’s solvable.
Connecting demographics with psychographics is the start of developing personas and gaining a better understanding of clients’ needs throughout their financial journey.