Imagination and MX have joined forces. This site will sunset in October 2024.

Read details about our merger here. Visit themxgroup.com for our most current content and updates.

Are You Reelin’ in the Ears?

For your audio to make an impact, it needs to be where the people are.

headphones and a blurred pink background

Podcasts are more popular than ever: An estimated 41% of the U.S. population listened to a podcast in the last month — up from 21% in 2016 and 37% in 2020. Twenty-eight percent have listened in the past week, versus 13% in 2016 and 24% in 2020. But as demand grows, so does the competition. As of August 2021, 2.3 million valid podcasts existed, with over 41,000 added during the past 30 days. That’s a year-over-year rise of nearly 1 million. 

In a crowded and fragmented landscape, reaching your intended audience with your podcast can still be a challenge. To execute an effective push-pull strategy, you need a multiplatform presence, a proactive distribution strategy and engaging, differentiated content.

... ...

Written By

Other Insights


Night time landscape showing a snowing mountain and a road with car lights on it
Night time landscape showing a snowing mountain and a road with car lights on it

The B2B Buyer Journey: Give Prospects the Content They Need at Every Stage

This is how to create content that serves your audience from pain point to purchase.


People in a business meeting planning their marketing strategy
People in a business meeting planning their marketing strategy

Ask These 7 Questions to Improve Your Content Marketing Ideas

No idea arrives fully formed. These questions can help you get it ready for showtime.


Stay Connected With Us

Subscribe to The Mx Group’s monthly newsletter and other communications to get content in your inbox.

Sign me up