Do you think brands have a role to play in society beyond selling products and services?
IC: “It would be nice if they would encourage different social change, different good things in the community, improvement of self or things like that. It would definitely encourage me to buy from that brand if I see, for example, Adidas helping clean out the ocean.”
ET: “I think it all depends on the messaging. If you’re a brand with enough money to do something and you actually want to make a change, then you should. Say you’re a brand who’s going to allocate part of your revenue to clean up the environment. People are going to scrutinize (you) if you’re not looking at the parts of your company where you could actually be sustainable already.”
UP: “I mean, a lot of brands do things without the public knowing. I know Bill Gates has billions. And you don’t always hear about what he does, but he and his wife have a website for free college textbooks. Sometimes you don’t always hear about what these brands are doing.”
When brands ask for information about you, do you play the game or stay away?
BSE: “I’d prefer (brands) collecting as much information about me as they can because then they better target ads for me. Collecting information about me never bothered me because it’s more personalized. Unless I’m doing something incredibly sketch, incredibly wrong, I have nothing to worry about.”
UP: “I imagine this world where a brand knows you so well that they send you a text of a new product, and if you want it, you just say, ‘Yes.’ And that’s that.”
They're Sick of the Media Slamming Them
Where do you go for news and entertainment? What outlets do you avoid?
UP: “I get my news from the YouTube channel The Young Turks or Complex sometimes. A lot of older, traditional brands are trying to appeal to us, but they’re using old tactics that are more for the older generations than for us. They’re trying to marginalize us, and they just make it seem like we don’t know what we’re doing. If you really look at it, we’re the most progressive generation of all time. We’re out here trying to make the world a better place, but they’re more worried about what shoes and what kind of cats we like. The reason I trust Complex is because you can see the humanity in it. They do things in a fun way. Whereas The New Yorker sometimes does it, but it just doesn’t feel authentic.”
ET: “I agree with what Uriel said about certain types of traditional media like The New Yorker, Time and CNN. I feel like they’re trying to come after Generation Z and entice them into being more involved in news, but they are only doing that half of the time. The other half of the time they’re kind of slamming the younger generation and blaming them for things that are going on. I went to journalism school, and in journalism school, they teach you to remain unbiased 100 percent, and I do not think (the traditional news media) is unbiased today.”
DJW: “I could piggyback off of what Uriel said about Complex. I feel like they know that we’re young. They know what we like, how we like it and what we don’t like. The people who are behind it are probably our age if not a little bit older. As far as The New York Times, it’s a bunch of old-generation people. We look at them as like, ‘Well, you’re judging us too much because you don’t know us. You don’t know our story or why we do what we do.’”