Podcasts & Audio Storytelling

The power of audio lies in its intimacy: All that stands between you and the listener is a pair of headphones.

Audio storytelling is one of the oldest forms of communication, and one where modern journalism was born on the airwaves of radio. Today, podcasts and long-form audio storytelling have revolutionized this historical medium — breaking down listening barriers, engaging new audience members and inspiring action.

Engage niche audiences

Podcast content offers the opportunity to provide information with a narrow focus that appeals to a unique, defined audience.

Maximize audio content

Repurpose interview recordings into audiograms, snippets and other complementary, atomized content.

Nurture loyal subscribers

The beauty of podcasts is their episodic nature. They leave listeners wanting more and create a loyal subscriber base.

Reach listeners anywhere

Audio content can be engaged with anywhere — in the car, on a run or at home, giving audio a unique advantage over other content types.


The 9 benefits of content hubs for your brand

If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]

Excited to tap into podcasts?

Let us uncover untapped opportunities with audio for your content program.

Contact Us

Receive Content Marketing Smarts

Get our complimentary, award-winning orange magazine, full of creative insights on content marketing and industry trends.

Send me orange

Stay Connected With Us

Subscribe to The Mx Group’s monthly newsletter and other communications to get content in your inbox.

Sign me up