Regardless of industry, no other distribution channel comes close to the power and reach of email. Nearly 90% of marketers use email as their primary channel for lead generation, and 47% rate email as the most effective channel in their arsenal, regardless of goal.
However, not all email programs are created equal. Crafting a strong email strategy that integrates with your overall marketing ecosystem is as much an art as it is a science.
Capture and convert target audience members into qualified leads.
Send content directly to audience members to drive continued engagement right from the inbox.
Use automation technology to engage your audience in real time based on behavioral triggers.
Nurture contacts, members and other brand ambassadors through the funnel from prospect to advocate with personalized, guided content communications.
Optimize email performance through active list management, reengagement strategies and suppression thresholds.
Test both creative and technical variables to find what really works to engage your audience and improve your campaign performance.
Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]
If you’ve got a story to tell and thought leadership is your content marketing mantra, there’s no better format than a content hub.That’s because content hubs are the heart and soul of a brand’s data-driving, editorially innovative, audience-hustling content marketing program. It’s your brand storytelling meet-up, your online home for visitors new and old, your […]
Through influencer marketing, your brand has the opportunity to gain awareness and build credibility with new audiences.
Every content marketer knows that creating content that’s valuable to your audience takes time. Whether it’s a blog post or a white paper, a podcast or a video, creating compelling content often involves strategy, research, interviews, sharp writing, keen editing, design and more. That’s a lot of work, so it only makes sense to get […]