Email Marketing

Regardless of industry, no other distribution channel comes close to the power and reach of email. Nearly 90% of marketers use email as their primary channel for lead generation, and 47% rate email as the most effective channel in their arsenal, regardless of goal.

However, not all email programs are created equal. Crafting a strong email strategy that integrates with your overall marketing ecosystem is as much an art as it is a science.

Lead generation

Capture and convert target audience members into qualified leads.

Digital newsletters

Send content directly to audience members to drive continued engagement right from the inbox.

Marketing automation

Use automation technology to engage your audience in real time based on behavioral triggers.

Lead nurturing

Nurture contacts, members and other brand ambassadors through the funnel from prospect to advocate with personalized, guided content communications.

Subscriber list management

Optimize email performance through active list management, reengagement strategies and suppression thresholds.

A/B testing

Test both creative and technical variables to find what really works to engage your audience and improve your campaign performance.


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Content Atomization: What It Is and How To Use It in Your Content Strategy

Every content marketer knows that creating content that’s valuable to your audience takes time. Whether it’s a blog post or a white paper, a podcast or a video, creating compelling content often involves strategy, research, interviews, sharp writing, keen editing, design and more. That’s a lot of work, so it only makes sense to get […]

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