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The best B2B marketers don’t hard-sell products or services. They strategically inspire current customers and prospects with new ways to think about their industries and solutions to their problems and pain points.

No matter whom you’re targeting, one thing will always be true: To attract and retain customers, you must understand their pain points, then offer solutions.

Stick the landing

We help you create content programs that keep your brand top of mind as customers navigate those sometimes lengthy buyer journeys.

Make the case

Provide content that convinces everyone with a stake in the purchase decision, from procurement to the C-suite.



Hub supereme: Why the content hub is a content marketing powerhouse

Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]

Binoculars or telescope on top of skyscraper at observation deck to admire the city skyline at sunset.

3 Trends, 3 Ideas and 3 Predictions for 2022

We’re already a month into the year, but better late than never when it comes to content marketing trends, ideas and predictions, right? These are mine. Subscribe to The Spark, our newsletter, and follow us on LinkedIn to join in these conversations and more throughout the year. 3 Predictions for 2022 1. One big celebrity […]

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Lean on Imagination’s 25-plus-year experience working with leading B2B brands to help your organization succeed.

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