Health Care

From digital disruption to equitable access, the health care industry is shifting faster than ever. Providers, payers, patients: No audience is exempt.

With so much at stake, content can provide a clear, actionable throughline from your organization to the people who need to be in the know.

Build authority

Whether it’s education or operational and care model innovations, cutting-edge content creates authority and trust.

Keep up with demand

We’re constantly tracking changing consumer and provider needs, for supportive content at the right touchpoints of an evolving journey.



Hub supereme: Why the content hub is a content marketing powerhouse

Move over, blog. It used to be every company had to have one. And, for the majority of brands, a blog is still a savvy way to publish your expertise and POV on timely topics. But there’s a format better suited to showcase the full strategic range of B2B and association brands’ thought leadership chops. […]

Elderly woman holding a tablet talking to her doctor, telehealth meeting

Marketing Lessons From the Front Lines

The pandemic changed everything — not just in health care. Consumers have changed how they shop, how they buy and what they value. Companies and industries around the world are subsequently scrambling to shift how they operate, how they communicate and how they sell. As we move through rapid digital transformation and integrate shifting consumer […]

neon hello text in the evening sky

How to Do Email Marketing Like a Pro

If you’re looking to take your content strategy to the next level, you’ll need to know how to do email marketing first. Start with these tips from the pros.

Leverage tried-and-true content best practices

Lean on Imagination’s 25-plus-year experience working with leading health care brands to help your organization succeed.

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