The people you work with are sitting on a mountain of stories that could elevate your content marketing program: tales of innovation, success, lessons learned and often practical knowledge that your audience craves.
Create a system for capturing storytelling inspiration
What you need is a system to gather those stories—and then tell them in the most engaging way possible. Below are the basic elements needed to turn untapped potential into strategic storytelling.
Use storytelling marketing to connect with your audience
Your audience, whether they be customers or prospects, want to know how what you do relates to them. What better way to do that than use raw examples of real people using your product or service?
However, to be effective remember to consider who your audience is, how to distribute your content, and what resources you need to produce quality content.