
Digital Advertising ROI Is Sky-High
At the same time that costs are falling, another trend is increasing the value of digital advertising for opportunistic marketers: People are consuming more digital content than they did before the pandemic.
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At the same time that costs are falling, another trend is increasing the value of digital advertising for opportunistic marketers: People are consuming more digital content than they did before the pandemic.
75% of experts consider content the most important aspect of an SEO-friendly site. (Keywords ranked a fairly distant No. 2.)
The skills and mindset are different for content marketing UI projects (journalistic versus transactional). Roles and responsibilities are reassigned, too.
Should a content hub live on your brand domain? Or should it sit in a subdomain with its own prominent landing page? Then there’s the third option: Should your hub be housed on an altogether different URL, to offer a stand-alone and subtly identified (if at all) brand connection?
Know this: An audience-first approach is comprehensive. It should be part of your planning, from content strategy to content execution to distribution and analytics.
If you want to create — or evolve — a winning alumni magazine content strategy or design, start with these three tips.
The hub has big photography and bold headlines. It tallies social shares for peer validation. The whole experience feels useful, smart, flexible — and alive.
Print is back. But that doesn’t mean you can just drop that magazine and expect everyone to wait for it at the mailbox.
Content hubs are fast becoming a content marketing go-to play. They serve up a powerful cocktail of personalized quality content, data-fueled distribution and brand relevance.