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Imagination CEO Authors Book for Association Leaders


In his 25+ years of working as a partner to both associations and some of the biggest, most forward-thinking for-profit companies, author Jim Meyers has seen all sides of the strategic planning spectrum: organizations that face the future by hiding in the corner, hoping it’ll all go away, and those that careen headfirst into a fail-fast approach. For many associations, success comes in the gray area in between.

Becoming Essential Book

To be truly future-focused, you need your members to think about you as providing a service they need, one that they are unwilling to do without.

How do you do that? You make your association essential to your members’ lives — and that means positioning yourself differently than you ever have.

In this book, Meyers explains how association leaders can think bigger, inserting their organizations into the most pressing issues of our day to be on members’ minds all the time.

For more about the book and author, visit: www.becoming-essential.com

Read an excerpt on five ways to become essential to millennials.

Recent Press Releases


Imagination Joins The Mx Group Combining Two Best-In-Class Agencies

Imagination is excited to announce that it is joining The Mx Group. The combination of Imagination’s award-winning content marketing expertise and Mx, the 2022 B2B agency of the year, creates a powerhouse agency with extensive strategic, brand, demand, digital design, development, distribution, analytics and content marketing for the current and future clients of both agencies. […]


Davey Awards Submission

Imagination worked with Discover to apply its recently refreshed brand identity to a new series of animated videos. This was an exciting venture for Discover as Imagination would be the first to bring their new illustration style to life in video! The first video in the series is “4 Different Types of Bank Accounts to Help Your Money […]


Imagination Clients win Prominent Content Marketing Institute Awards

The Content Marketing Institute (CMI) recently announced this year’s Content Marketing Awards winners and Imagination scored two big wins — and five finalist nods. The Content Marketing Awards recognize and award the best content marketing projects each year. This year’s panel of all-star judges reviewed nearly 1000 entries to determine the best of the best in content marketing excellence. […]


Imagination wins 8 EXCEL Awards, Including 5 Golds

In the 41st AM&P Network Association Council EXCEL Awards, Imagination won eight awards for excellence in content marketing. Winning entries are recognized for their excellence and leadership in association media, publishing, marketing and communication. The five Golds, two Silvers and one Bronze were awarded for work completed by Imagination for the following clients: Project Management […]


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