Imagination is excited to announce that it is joining The Mx Group. The combination of Imagination’s award-winning content marketing expertise and Mx, the 2022 B2B agency of the year, creates a powerhouse agency with extensive strategic, brand, demand, digital design, development, distribution, analytics and content marketing for the current and future clients of both agencies. Our collective marketing expertise will produce powerful end-to-end marketing experiences for every client we serve.
With the addition of Imagination, The Mx Group grows to over 160 U.S. employees and with combined B2B industry experience in automotive, financial services, food, health care, legal services, oil and gas, industrial, packaging, trade associations, technology and SaaS. Our combined client roster immediately expands to 47 businesses throughout the United States.
Imagination and The Mx Group both call Chicagoland home. We have already tested the joint value proposition in a recent – and successful – pitch with a global shipping and logistics company. The Imagination team will form the new Content Marketing Practice at The Mx Group and will be led by James Meyers, Imagination’s founder and managing director. Meyers brings his 30 years of content marketing expertise as well as his thought leadership experience that has created innovative works such as the Thought Leadership IndexTM – a benchmark measurement of thought leadership programs to drive share-of-mind, engagement, results, and sales for brands. He is also the author of a book, Becoming Essential, a guide for association leaders during times of rapid change.
We believe the joining of our two agencies means limitless opportunities for our clients, people and organization.
Businesses need agency partners who can flex and scale with the ever-changing status quo and put them on the front lines of transformation. The social and economic uncertainty we have so far faced, will continue into 2023. Marketers will need to focus on strategies that will positively impact their revenue. The Mx Group and Imagination’s solution for these future challenges is to combine our people, bringing together their expertise into one larger integrated agency with best-in-class strategic, brand, demand, digital and content marketing capabilities to move markets.
Imagination’s thought leaders and strategists create journalistic content that connects brands to audiences to deepen relationships and encourage more informed decisions. With collective decades of content marketing experience, the team drives innovation, creativity and strategic thinking across the organization through content strategy, creation, distribution and insights.
By joining forces, we are positioned to create ideas that resonate and support the modern B2B buyers’ increased demand for self-service solution evaluation and digital interactions. Our mission, to impact the marketplace for companies that impact the world, is made more real with Imagination.