From B2B brands to associations, leaders often futureproof their organizations by looking to the next generations of customers and members. Millennials now make up a larger chunk of the workforce than any other generation. That means organizations need to find ways to become essential to millennials—or risk falling behind.
But in the quest to capture this crucial audience, it’s important to understand their needs and challenges. Just what are these potential customers and members facing?
One answer: student loan debt. Now at an astonishing $1.5 trillion, total student loan debt in the U.S. has skyrocketed over the past few decades. Take a look inside the numbers.
Student loan crisis explained
As this student loan infographic makes clear, the burden of debt is weighing on young professionals. By understanding these financial hurdles, organizations can speak to this audience in a way that resonates. But understanding millennials isn’t enough. Are you keeping up with the generation that follows them? Next, read up on how to market to Gen Z.