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Showing results 13 – 19 of 19

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4 of the Most Common Questions We Get About Links, Answered

When creating content for our clients, we often get questions about links. It’s easy to see why there’s confusion and uncertainty: They can have implications for search engine optimization (SEO), conversion rate optimization (CRO) and the overall user experience (UX). Those are all important components of content marketing!    So, without further ado, here are […]

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Listen to “The History of Podcasting,” the First of a Three-Part Audio Series

Maybe you’re drawn to the twists and turns of Serial, the human interest stories of This American Life, or the news download offered by The Daily, but no matter what’s percolating through your AirPods, podcasts have your ear. And you’re not alone. More than 150 million Americans have listened to a podcast, which accounts for […]

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Increase Engagement With These 6 Social Media Copywriting Tips

A well-written social media post can cause you to stop scrolling, read it in its entirety, and maybe even take action. Even if your post includes a stunning image, you’ll need some strong copy to keep it engaging. Take National Geographic’s LinkedIn posts. You’d be hard pressed to find one image that wasn’t captivating, but […]

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How to Make Your Video Marketing More Efficient and Impactful

“If you’re not using video you’re a dinosaur!” That’s been the common refrain in the marketing world for years now. We’ve heard that video is the fastest-growing, most important, number-one conversion-generating marketing tool for nearly a decade.  We don’t need to show you any more stats to convince you that video is an extremely important […]

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How Audiences Search for Content

Today, 8.5 billion searches are conducted every day. It’s now second nature for consumers to turn to Google to find the answers to their questions. Sadly, 91 percent of content gets no organic traffic from Google, according to Ahrefs, which speaks to how competitive the fight for content visibility is. Search is a constantly evolving […]

How Search Algorithms Work

Google is notoriously tight-lipped on the specifics of how its proprietary algorithms work. It has been up to diligent SEO practitioners over the years to uncover trends, dig into the algorithm update announcements that Google makes, track the data and test variables to develop best practices on what matters most and how to get content […]

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Content Atomization: What It Is and How To Use It in Your Content Strategy

Every content marketer knows that creating content that’s valuable to your audience takes time. Whether it’s a blog post or a white paper, a podcast or a video, creating compelling content often involves strategy, research, interviews, sharp writing, keen editing, design and more. That’s a lot of work, so it only makes sense to get […]

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3 Trends, 3 Ideas and 3 Predictions for 2022

We’re already a month into the year, but better late than never when it comes to content marketing trends, ideas and predictions, right? These are mine. Subscribe to The Spark, our newsletter, and follow us on LinkedIn to join in these conversations and more throughout the year. 3 Predictions for 2022 1. One big celebrity […]

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